Bombay Sapphire needed a standout brand activation for the Global Travel Retail channel.

Drawing inspiration from the true story behind the Tom Collins cocktail — an urban hoax that took 19th-century New York by storm — we set out to craft our own incredible legend.

Enter Sapphire Collins — Bombay Sapphire’s unique take on the Tom Collins — designed to spark curiosity and inspire travellers to discover the brand for themselves.
 

With bartenders at the heart of the storytelling, this highly engaging shopper experience, turning every serve into part of the legend.