BP Ultimate was a lead sponsor at the Goodwood Festival of Speed. They needed to create an experience that dramatised the benefit of BP's most advanced fuel in a way that would appeal to families.

 

The only experiential asset the client could offer was a ‘split-engine’ car that used a medical camera to show the benefits of BP Ultimate versus an inferior fuel. Using this as inspiration, I directed my team to create an immersive, interactive scientific experience that 'looked after the heart of your car'.

 

The 'heartbeat' of the experience was a ‘Crystal Maze’ style interaction where kids could remove harmful deposits – just like BP Ultimate – to win fantastic prizes.