Abcam are a global leader in the supply of antibodies. These are the beating heart of biotech. Whether as a therapeutic, or as a tool of detection, antibodies are fundamental.

 

But that’s enough about the science.

The Abcam leadership team had conducted an internal survey to understand what employees felt about the business. The results were mainly positive, but there was a lack of engagement or understanding with the company’s manifesto. This cover their values, purpose, mission, etc. All that good stuff that we love.

 

As a result, the business created three ‘drivers’ to help inspire their employees:

 

• We collaborate to bring success

• We set future standards

• We serve today’s needs and anticipate tomorrow.

 

Working as part of an agency team, we realised these words needed to be brought to life with tangible examples. Working with the client, we identified Abcam case studies that demonstrated either one, two or ideally all three of the drivers.

 

We took these stories and gave them a creative platform – Fast 5.

 

Flick and scan the email and the story is revealed graphically in five sections. Follow the link and you can take a deeper dive into the science through an animated five-section PDF that only takes five minutes to read.

 

Fast 5 has been a big hit with the Abcam staff and the feedback has been incredible. As a result, new case studies are being released as they become available.