Freeview needed to change perceptions amongst Currys PC World sales teams that its HD offering didn’t match up to PayTV. The store’s Audio Visual teams are highly competitive; they are driven by store and individual sales targets.

 

So we engaged them by creating a real life content experience that enabled individual teams, and then stores, to compete against each other while simultaneously challenging their perception of Freeview HD.

 

'Square Eyes’ – a vibrant pastiche of a 70’s gameshow – quickly got staff talking and reappraising Freeview HD.