Add Hope is KFC’s charitable foundation. The money it raises through KFC restaurants supports vulnerable children and young adults. Our task task was to create an idea that made its important work relevant to customers in-store.

 

What makes Add Hope special is that it supports local charities. A donation made in Yorkshire goes directly a local children’s charity.

 

So we turned the logo into a digital map pin and made it clear that every donation made would support children in the customer’s area. As such, every restaurant would receive a sales kit tailored to their local charity.

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As an added incentive, with every Add Hope meal purchased, we would give away a scratchcard to win food and drink from the KFC menu.

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