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Volvo Construction.

Acquisition. 
Direct Mail  

Volvo's cheapest excavator costs £250,000.

 

It's far from an impulse purchase.

 

Selling one takes a long time, dictated by the buying cycle.

 

We needed to deliver desktop dominance and create a talking point for the Volvo sales rep when he or she contacted the commercial buyer.

 

Once they had a foot in the door, the sales rep could begin sales process.

 

We took the USP of Volvo excavators - they require less maintenance than other makes - and created this eye catching, premium mailing.

Outside line: 
There is one piece of earth moving equipment that requires less maintenance than a Volvo excavator.

Reveal (a garden trowel):
Unfortunately, it's not quite as fast.

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