Young people (18-25 year olds) love a bottle of WKD. And that was the brand's challenge; this audience mainly had just one bottle to kick-off their evening.

 

This promotional idea focused on driving repeat purchase. With each bottle you would receive a new foam microphone cover and a challenge card.

 

Each challenge was designed to create WKD dialogue between groups of mates.

 

Once the fun started, the audience could capture the action and share their experiences via TikTok.